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FiestaĆ¢€™s a fuel-sipper with power

Written By Unknown on Sabtu, 05 Juli 2014 | 20.25

Finding a sedan that has both fuel economy and power is a pet project of mine, because my commute includes a 200-mile round trip along the Mass Pike several days a week, plus additional miles in and around Boston.

The 2014 Ford Fiesta is appealing as it pushes the balance between fuel economy and power with a three-cylinder, 123-horsepower gasoline engine. While not the smallest engine and not the only inline-three (I-3) on the market, the Fiesta's I-3 EcoBoost is still an engineering marvel. The turbocharged, 1-liter engine ran smooth on the highway and hustled the five-passenger sedan around town. The fuel-sipping subcompact sedan yielded 32/45/37 miles per gallon city/highway/combined fuel economy.

The downside to the Fiesta's three-banger is it's only available with a manual transmission. And since the engine choice is part of an EcoBoost efficiency package, it costs an additional $995. The $15,580 base model Fiesta SE comes with a 1.6-liter, inline-four cylinder engine that actually produces slightly less horsepower and fuel economy. Our tester with the efficiency package also had a $290 Comfort package that included automatic climate control, heated side mirrors and front seat-
warmers. The total MSRP for our tester was $17,335, which included a $395 ruby red paint job.

I actually enjoyed the 
Fiesta's five-speed manual. It took a day or two to get used to the clutch, but by the end of the week I was downshifting as I entered corners, using the lower gears to slow down while maintaining engine speed for acceleration as it exited the turns. The sedan's 
diminutive engine size was apparent on highway inclines as I had to grab a lower gear to pass slower-moving trucks. I also had to downshift on residential hills with a carload of kids and the air conditioning cranking.

I was able to fit three children across the backseat, two with boosters, the one in the middle without. However, three adults would be a little tight in the back.

Overall, the Fiesta's interior was well built and comfortable. An elbow rest on the door and an arm rest atop a center storage compartment were well positioned, better than many high-end luxury cars. Controls on the center console were within easy reach. The Fiesta's trunk space was outstanding for a subcompact sedan — it swallowed up several beach chairs, kid's bags, coolers, toys and was still hungry for more on a day trip to the beach. Squeezing the sedan into tight city parking spots was a breeze, although a rear-view camera would have been helpful.

Overall, I was pleased with the Fiesta's fuel economy and adequate power. The manual transmission and I-3 engine combination provided just enough power for highway and around-town driving. I'm sure I could get away with the clutch and stick if I was only commuting on the highway, but stop-and-go city driving makes it a tough choice. The 2014 Mitsubishi Mirage is also worth a look as it has an inline-three and is available with an automatic transmission.


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Updated first-floor plan opens eyes in Bedford

This Bedford home built in 1973 has just had a first-floor makeover that created contemporary living spaces that flow well into its outdoor amenities.

Originally a small gambrel, the now 4,088-square-foot four-bedroom clapboard home at 435 Davis Road that's on the market for $1,098,000 has had a number of expansions over the years, including a three-car attached heated garage with a large master bedroom suite above it.

The current owners­ added­ a covered farmer's­ front porch. And inside, they just opened up three rooms on the first floor to create a recessed-lit open living/­dining/kitchen area.

They kept a two-sided stone fireplace in the living room and added a granite-topped entertainment area with a wine cooler. The stylish kitchen has white cabinets, Electrolux high-end stainless steel appliances — including double wall ovens­ — and a 14-foot center island/­breakfast bar with grayish-white granite counters, contemporary pendant lamps and a built-in electric stovetop topped by a fluted stainless-steel hood.

Off to one side of the kitchen­ is a bay window breakfast nook that overlooks the backyard and on the other side is a just redone ceramic half-bath and a laundry room with a granite folding table.

Off the living area, you step down into a rustic-style corner family room with a wood-beam ceiling, fireplace, barnboard siding and brick floors. This room has a wall of windows and glass sliding doors out to a patio with a stone fireplace with a built-in grill as well as a 40,000-­gallon built-in Gunite pool.

The 1.1-acre lot sur­rounded by stone walls and fencing also has a backyard with a landscaped and stepped rock berm as well as a large grassy area with a wooden shed currently used as a workshop.

Back inside, the home's second-floor recessed-lit master bedroom suite, which was added in the 1990s, has oak floors, vaulted ceilings, and a large arched window. There's a loft/office area leading into a large bedroom with two deep large walk-in closets with built-in systems. The en-suite ceramic bathroom, with a whirlpool tub, linen closet and a small walk-in shower is a large space, but looks a little dated.

The second bedroom — the former master bedroom — is also decent-sized with a walk-in closet, but the third and fourth bedrooms are on the small side. There's a second full ceramic bathroom on this floor that has just been redone.


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Feds to auction off historic Scituate lighthouse

A historic lighthouse located a mile off the shore of Scituate is up for sale through a public auction.

The opening bid is $10,000 for Minot's Ledge Light, whose beacon is referred to as the "I Love You Light" because of its distinctive 1-4-3 flashing.

The U.S. General Services Administration is trying to dispose of the surplus federally owned lighthouse, a 114-foot cylindrical tower of interlocking gray granite blocks from a Quincy quarry that was completed in 1860 at a cost of $300,000. The lower level of the lighthouse includes a cistern, while the five upper levels originally were used for storage and the light keeper's bedrooms, kitchen and living space.

The GSA first solicited local governments, nonprofit corporations, historic preservation groups and community development organizations to become stewards of the lighthouse at no charge — as required by the National Historic Lighthouse Preservation Act of 2000 — but there were no takers.

The property, which is listed on the National Register of Historic Places, comes with historic preservation covenants.

It's being sold "as is." It has no utilities, and the U.S. Coast Guard will continue to maintain its navigational aids, including the fog horn.

"Bidders should consider the noise level threshold for wearing hearing protection," bidding documents state.

GSA officials could not be reached for comment yesterday.

The agency sold Graves Light, a lighthouse in Boston Harbor, for a record $933,888 last year.


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Hurricane gets public popping into Boston museums

Hurricane Arthur turned out to be a boon for businesses on Cape Cod, but with the festivities already over on Boston's Esplanade, Back Bay businesses missed out on the throngs of revelers the Fourth of July usually brings.

Mark Kielpinski, who owns By the Bay Designs and the Village Toy Store in Brewster, said he nearly tripled the number of staff at his stores for the day because on the Cape, at least, "cloudy weather makes the ultimate shopping day."

"There's no doubt that when the sun shines on the Fourth of July, it tends to be quieter," he said.

In Boston, however, the opposite appeared to be true.

"We're probably a little less busy than last Fourth of July, probably because of the bad weather," said Elizabeth Christensen, a shift supervisor at the Pavement Coffeehouse on Newbury Street. "I hope we'll have a better day tomorrow."

Many people in the city for the holiday headed instead for museums or the New England Aquarium, where there was a 50-minute wait to get in by mid-afternoon.

"The line would normally be closer to 15 minutes," said Christine Rohrer, manager of visitor experience, "but because of the rain and because the fireworks were moved up by a day, all of those things tend to increase attendance."

A little more than three hours after it opened, the Boston Children's Museum already had sold more than 2,000 tickets and, like the aquarium, had a line that stretched out the door.

Said museum spokeswoman Jo-Anne Baxter, "When it rains, people want to find something fun and educational to do with their kids."


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How I edited my summer vacation

Summer vacation means lots of photos and videos waiting to be edited and preserved, and Animoto for iPad has arrived just in time to make the process easier than ever.

Animoto started out as a Web-based videomaker, added a smartphone app and recently an app for iPad, joining a number of self-serve video apps that are increasingly letting amateur videographers do the work of pros.

This sleekly designed app lets you pick up to 12 videos and photos from your camera roll to use in your film. Then you choose a visual theme and a soundtrack, and Animoto turns your selections into a short movie. The finished product can be stored in the cloud or shared on social networks.

After getting back from a week on the Cape with my family a few days ago, I used Animoto to produce a minute-long video of our vacation. The entire process — from clip selection to watching my finished film — took no more than two minutes.

The free version of Animoto is good for short flicks, but there are limitations: individual clips can't be longer than five seconds, and the entire video is limited to 30 seconds in length. So I took the plunge with Animoto Plus, a $29.99, one-year subscription that works with clips that are up to 30 seconds long, and includes an expanded library of templates and royalty-free music. It also lets users download finished video projects to a computer or DVD.

There are additional subscription plans for personal and business use that allow much longer and more sophisticated-looking videos. Animoto's website blog boasts that a growing number of educators, businesses and photographers are using the service to produce pro-quality videos on the fly.

Animoto isn't the only video template app worth looking at. There's also Magisto, available for Android and iOS, which was just updated yesterday to include improvements that add to its gorgeous look and feel. It's equally easy to use — with themes and soundtracks to choose from that rival Animoto. In some cases, Magisto's finished product looked more professional and heavily edited, but videos took longer to process.

There's also Videoshop, which costs $1.99 in the Apple app store and is worth a try because it has a ton of filters and themes, along with the ability to add any music, voiceovers or text easily from a mobile device. It lacks those fun and artistic templates that are the hallmark of Animoto and Magisto, but it does boast some advantages in the number of manual controls.

So download one of these apps, and impress your friends and family with your newfound video editing "skills."


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Stealth World Cup ads raise sponsorship questions

Written By Unknown on Jumat, 04 Juli 2014 | 20.25

In an ad for Beats by Dr. Dre stereo headphones, Neymar jams to Jay-Z's remix of the song "Jungle." Fans cheer, toast and pray across Brazilian neighborhoods and cameras flash while reporters shout questions, but the pounding rhythm of the rap drowns out distractions for the Brazilian striker and fellow soccer stars Jozy Altidore and Cesc Fabregas.

As the ad closes, cameras close in on Neymar's determined face for soccer's grandest tournament.

What's missing are the actual words "World Cup." That's because Beats Electronics, recently acquired by Apple for $3 billion, is not an official sponsor of the event. Soccer's international governing body, FIFA, closely holds the World Cup brand as intellectual property.

It hasn't stopped the company from marketing its way around sponsorship. And is isn't the only one doing it, prompting questions over how far soccer's international governing body can go in preventing non-sponsors from capitalizing on the World Cup, and whether pushing the boundaries of so-called "ambush marketing" diminishes the value of formal sponsorships.

Samsung's Galaxy 11 ads feature Cristiano Ronaldo, Lionel Messi and Landon Donovan playing a match against aliens with the fate of the universe on the line. Volkswagen USA uses legendary soccer announcer Andres Cantor to introduce the new VW Golf GTI. Gatorade has its #winfromwithin campaign featuring Messi set to the song "Bibbidi-Bobbidi-Boo."

None of the companies are official World Cup sponsors.

"Obviously the big events are being watched by hundreds of millions of people, and (the World Cup) is the kind of event that everybody wants to be a part of in some way," said Bob Dorfman, a sports marketing specialist for Baker Street Advertising in San Francisco. "The ambush marketing becomes a way of getting in there and doing what you can without having to pay the big price, and maybe looking a little more clever in doing so."

Nike sponsors several soccer stars playing in the World Cup, including Neymar and Ronaldo. The company has produced several spots that also imply a connection to the tournament. But adidas is the official FIFA sponsor.

So far Nike is scoring big with its non-World Cup World Cup campaign #RiskEverything. Three online ads the company released have had over 380 million online views through different platforms, including Twitter, YouTube and Facebook, Nike reported. Two of the spots are ranked among the top 20 all-time for such brand campaigns.

To be fair, Nike isn't really going guerrilla in its marketing as much as some other companies piggybacking on the worldwide appeal of the World Cup. The Beaverton, Oregon-based athletic company is tied to the event because of its athletes, the shoes they wear, and the national team uniforms it designs.

"Although we're not a sponsor of the World Cup itself, we connect where it matters — by partnering with clubs, federations, and elite and everyday players," Dermott Clearly, Nike vice president/general manager of global soccer, said. "Ten teams at the tournament will wear Nike on the pitch in Brazil, including the hosts, along with hundreds of the players who will wear Nike boots. We're confident we will stand out on and off pitch better than any other brand."

In addition to adidas, other official partners include Visa and Coca-Cola. FIFA sponsorships vary in cost, but it has been reported that adidas is paying nearly $80 million a year. As a result of its deal, adidas creates the official game ball of the World Cup — this year it's the widely-praised Brazuca, giving the company endless exposure from television close-ups.

FIFA strongly condemned ambush marketing following an incident in the 2010 World Cup in South Africa when a group of 36 orange-clad women crashed a Netherlands-Denmark match to ostensibly promote a Dutch brewer, dubbed by many onlookers as "intrusion marketing." FIFA rules strictly prohibit any advertising at sanctioned events by non-sponsors.

Two of the women were detained under South African laws meant to protect intellectual property, but all charges were later dropped and the beer company agreed to respect FIFA's guidelines against such acts until 2022.

"FIFA strongly disapproves of companies who employ ambush marketing tactics to promote their brands at big sporting events without having contributed to the organization of those events," the sport's governing body said in a statement following the incident.

FIFA vowed to crack down on non-sponsors again this year, going so far as to tape over the band name of the hand dryers in stadium restrooms. Sponsors are the second-biggest source of revenue for the organization, behind broadcast rights.

FIFA banned players from wearing Beats in World Cup stadiums and official media events, distributing headphones made by official sponsor Sony instead.

There was also talk that FIFA was looking into whether Neymar's patriotic underwear — revealed when he went to swap shirts following a match with Cameroon — was a case of ambush marketing. The Brazilian undergarment maker, Lupo, sponsors Neymar.

FIFA declined requests for comment from the Associated Press about non-sponsor advertising until after the World Cup.

Given the increasingly blurred lines, FIFA can try to regulate it as much as possible. But in the end, there are other ways to make sponsorships valuable, Dorfman said.

"There are a lot of things that you probably don't see up front that can be included in a sponsorship deal, things like tickets to the event, opportunities for franchises or top customers to be involved, more business to business-type things," Dorfman said. "And those things always end up being very attractive to sponsors and help give them more reason to pay that big expense up front."


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Orchestrate a move to Fiedler home

If you're conducting a search for a spacious family home, you might want to take a look at late Boston Pops conductor Arthur Fiedler's former Palladian-style manor in Brookline.

Much of this 10,000-plus-square-foot pedimented brick mansion on toney Fisher Hill looks the same as when the famed conductor lived here with his family between 1942 and his death in 1979. Built in 1928-29 for the Chase family, who were in the brass foundry business, the home has had only three owners. The current owner, who has been in the home since 1980, is ready to pass the baton.

The Gatsby-like manor is a mix of formal indoor and outdoor spaces, ideal for entertaining, as well as informal areas with its warren of upstairs rooms children will love.

The first floor has a reception area with an elegant staircase, grand living and dining rooms and a butler's pantry, all with oak floors, mahogany woodwork and walls lined with paneled picture molding. Many of the rooms have wood-burning fireplaces. The living room spills out into an 800-plus-square-foot partially covered rear terrace that overlooks a backyard with an in-ground pool.

"It was a wonderful house to grow up in," said Peter Fiedler, Arthur's son, who is vice president for administrative services at Boston University. "It has a lot of character and I especially have fond memories of holidays there. We all loved the terrace, where my dad would sit out shirtless, studying his scores, and where I'd sneak out to during storms. And my mother would tend to her flowers in the adjoining sunroom."

In one of the few major changes made by the current owner, the home's kitchen was remodeled and an adjacent informal family room was added in 2002. The kitchen has cherrywood cabinets, dark granite counters, a wood island and high-end stainless-steel appliances, including a La Cornue stove. Off the kitchen is a screened-in porch with a built-in rotisserie grill. There's a custom wooden spiral staircase up a half flight from the kitchen to a "study" wing with a warren of office-sized rooms ideal for a home business or just homework.

"I would imagine that the buyer will want to preserve the home's charms while customizing it to their liking," said listing agent Jeannemarie Conley of Otis & Ahearn, who recently dropped the price from $4.5 million to just less than $4 million.

Conley acknowledges that certain areas of the house need upgrading, such as the bathrooms and the home's one-zone heating system. The mansion does not have central air conditioning.

The mansion's six bedrooms on the second and third floors have restored wood floors and lots of closet space. There's a wall of closets outside the master bedroom, which has an en-suite bathroom.

Arthur Fielder's second-floor study, where he kept his piano and often met with musicians, was recently transformed into an air-conditioned home gym complete with a sauna. In the basement is a custom-built 10,000-bottle wine cellar.

Underneath the terrace is an attached garage that will hold up to six vehicles.

Whether a new owner will opt for a buff and shine or a major renovation, Conley feels sure about one thing.

"I have the feeling that whoever buys this property will also remain here for a long time."


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Solid US job gains pointing to a stronger recovery

WASHINGTON — The 5-year-old U.S. recovery is gaining momentum from a surprisingly robust job market and moving the economy closer to full health.

Employers added 288,000 jobs in June and helped cut the unemployment rate from 6.3 percent to 6.1 percent, the lowest since 2008. It was the fifth straight monthly gain above 200,000 — the best such stretch since the late 1990s tech boom.

The stock market signaled its approval. The Dow Jones industrial average surged 92 points to top 17,000 for the first time.

The breadth and consistency of the job growth are striking in part because of how poorly the year began. The economy shrank at a steep 2.9 percent annual rate in the January-March quarter as a harsh winter contributed to the sharpest contraction since the depths of the recession.

Yet employers have shrugged off that setback. They've kept hiring.

The unemployment rate dipped from 6.3 percent in May to its lowest level since the financial crisis struck with full force in the fall of 2008, when the Wall Street firm Lehman Brothers went bankrupt.

"This has now become a textbook jobs expansion," said Patrick O'Keefe, director of economic research at the consultancy CohnReznick. "It is both broad and accelerating."

At least one nagging doubt is dampening the enthusiasm: Can the stepped-up hiring lead to higher incomes? Wages have yet to outpace inflation for most workers. Eventually, analysts say, the falling unemployment rate should cause pay to rise more sharply. But no one knows precisely when.

The jobs report did make clear that, five years after the recession officially ended, the U.S. economy is showing more vitality even as major economies in Europe and Asia continue to struggle.

Last month's solid hiring followed gains of 217,000 jobs in May and 304,000 in April, figures that were revised upward by a combined 29,000.

Over the past 12 months, the economy has added nearly 2.5 million jobs — an average of 208,000 a month, the fastest year-over-year pace since 2006.

Economists say the steady U.S. hiring should fuel more purchases of goods from Asia and Europe and strengthen those economies at least slightly. Much of Europe is suffering from high unemployment. And China is trying to moderate its economy's growth without slowing it too much.

"If we have some momentum going into the second half of the year, it helps the world economy because we're big consumers," said Stuart Hoffman, chief economist at PNC Financial Services.

The U.S. job gains in June were widespread. Factories added 16,000 workers, retailers 40,200. Financial and insurance firms increased their payrolls by 17,000. Restaurants and bars employed 32,800 more people. Only construction, which gained a mere 6,000, reflected the slow recovery of previous years.

Local governments added 18,000 education workers. But that might have been a quirk: Many schools that had been closed for snow days stayed open longer than usual in June, said Diane Swonk, chief economist at Mesirow Financial in Chicago.

Over the past three months, job growth has averaged a healthy 272,000. And in May, the economy surpassed the jobs total from December 2007, when the Great Recession officially began.

Researchers at the liberal Economic Policy Institute estimate that 6.7 million more jobs would have been needed to keep up with U.S. population growth.

One key challenge is whether the job gains will pull more Americans back into the workforce. Many people who lost jobs during the recession and were never rehired have stopped looking for work. Just 62.8 percent of American adults are working or are looking for a job, compared with 66 percent before the downturn.

The number of long-term unemployed has dropped 1.2 million over the past year to just under 3.1 million. But the government data suggests that numerous people without jobs have given up their searches — a trend that could drag on future U.S. growth.

And average pay has grown just 2 percent a year during the recovery, roughly in line with inflation and below the long-run average annual growth of about 3.5 percent.

The lack of strong wage growth means the Federal Reserve may not feel pressure to start raising short-term interest rates soon as a way of controlling inflation.

"We are still not seeing any significant pickup in wage growth," Paul Ashworth, chief U.S. economist at Capital Economics, wrote in a research note. "We suspect that Fed officials will continue to cling to the view that there is still plenty of slack in the labor market."

However, the steady hiring means businesses are increasingly competing to find workers.

"It's becoming more difficult to find the candidates that we're looking for," said Brandon Calvo, chief operating officer at Cosentino North America, a Houston-based firm that sells materials for kitchen counters and bathrooms.

The job gains have intensified despite the slump that kicked off 2014.

The economy's contraction in the first three months of this year was the sharpest since the recession. Ferocious winter storms caused factories to close and prevented consumers from visiting shopping malls and auto dealers.

Still, the frigid weather failed to freeze hiring. Job gains ramped up with the warmth of spring and summer.

"We've seen hiring growth out of the winter because it was stagnant," said Richard Bitner, vice president of marketing for Visiting Angels, a home health care services firm headquartered in Havertown, Pennsylvania.

Most economists say annualized economic growth likely reached a solid 3 percent to 3.5 percent in the April-June quarter. Growth over the entire year should be about 2 percent, they say, similar to last year's 1.9 percent expansion.

Several other signs point to the economy's brightening health.

Auto sales rose at the fastest pace in eight years in June. Factory orders picked up last month. And home sales strengthened this spring after having sputtered in the middle of last year when higher mortgage rates and rising prices hurt affordability.

___

AP Economics Writer Paul Wiseman contributed to this report.


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Journal expresses 'concern' over Facebook study

SAN FRANCISCO — The scientific journal that published a study by Facebook and two U.S. universities examining people's online mood swings regrets how the social experiment was handled.

In a note of contrition, the Proceedings of the National Academy of Sciences concluded that the decision to manipulate the content appearing on the Facebook pages of about 700,000 people without their prior consent may have violated some principles of academic research.

The journal also pointed out that, as a for-profit company governed by its own terms of service, Facebook had no obligation to adhere to those scientific principles.

"It is nevertheless a matter of concern that the collection of the data by Facebook may have involved practices that were not fully consistent with the principles of obtaining informed consent and allowing participants to opt out," wrote Inder Verma, the Washington, D.C.-based journal's editor in chief.

The unusual "editorial expression of concern" surfaced Thursday, a day after Facebook Inc. Chief Operating Officer Sheryl Sandberg apologized, acknowledging that the world's largest social network should have done a better job communicating about the experiment.

Facebook allowed researchers to manipulate the content that appeared in the main section, or "news feed," of small fraction of the social network's nearly 1.3 billion users.

The data-scientists conducted the study during one week in January 2012. They were trying to collect evidence to prove their thesis that people's moods could spread like an "emotional contagion" depending on what they were reading.

Although their findings were published a month ago, the experiment didn't trigger outrage until the past few days, after blogs and essays in The New York Times and The Atlantic raised red flags about the ethics of treating people like laboratory rats without their permission.

Privacy regulators in the U.K. and France opened inquiries into whether Facebook may have violated any laws.

Facebook's data-use policy says the Menlo Park, California, company can deploy user information for "internal operations, including troubleshooting, data analysis, testing, research and service improvement."


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Danish teen wins virtual World Cup

RIO DE JANEIRO — A Danish teenager has claimed the virtual World Cup by beating his English rival in the final of the online Playstation gaming competition, overcoming a field of almost two million entrants.

While his nation did not make it to the real World Cup, 18-year-old August Rosenmeier did his bit for Danish pride by beating England's David Bytheway 3-1 on Thursday to win the FIFA Interactive World Cup (FIWC).

The FIWC, played exclusively with EA Sports' FIFA 14 game and on a Sony PlayStation 3, has grown from 28,000 entrants in the inaugural tournament in 2004.

Rosenmeier, who said he "trains" four to six hours a day, won $20,000.

Far from the image of gamers being glued to screens in darkened rooms, Thursday's final had a glamorous setting, halfway up the Sugarloaf Mountain; one of Rio's most iconic tourist destinations.

Former players Dwight Yorke and Alan McInally were on hand as commentators, but the biggest attraction was former Brazil great Ronaldo, who gave the two finalists a pre-match pep talk.

Qualification for the final started back in October 13 for the first of six one-month long seasons played online, with competitors playing up to 900 12-minute games per season to accumulate as many points as possible. For those with less time on their hands, there was also a chance to progress based on the best winning percentage.

With the 2013 champion guaranteed a chance to defend his crown and the host nation given a slot, 20 gamers made it to Fluminese's home ground in Rio de Janeiro on Wednesday.

The first shock came quickly as Bruce Grannec, the FIFA 14 ranked world number one and defending champion, lost in the group stages. The lone Brazilian, Rafael Fortes, won all his group games, but lost in the quarterfinals. His countrymen hope that isn't a premonition for the real World Cup.

Four made it through to Thursday's showdown at Sugarloaf, and both remaining Dutchmen went out in the semifinals. The finalists were marked by very different approaches to virtual football.

"With FIFA (14) it's not the amount of hours you put in but who you play," Bytheway said. "I tend to play about five-eight games a week - not a lot - but because I am playing top players it keeps me at the top of my game. The 20 of us here, we all know each other so we can just ask each other for games."

Rosenmeier's approach was more about quantity than quality.

"When I am training, like for this tournament, I will play many hours, maybe four or six per day. In 2012 my mum and dad were like 'this is too much' but after seeing what a finals is like, they shut (up) pretty quick."

For Rosenmeier, online glory may be rewarding but he is still hoping to make it in the real thing.

"If I am honest, I prefer real football," said Rosenmeier, who plays for a local club in Denmark. "I am ambitious and I hope I can take some of my mental strengths here into the real game. Maybe if I am really lucky it will be me saying hello to the winner of FWIC 2015."


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