An overseas startup that hails cabs for users with just two taps on their smartphones is pulling up in the Hub for the first time today.
Hailo, an app-based taxi provider founded in 2011 by three London taxi drivers and three Internet entrepreneurs, said Boston is the first U.S. city to get the service.
"We're already the number-one taxi service in London and Dublin, and we quickly became the second-largest in Toronto within days of launch. We are therefore excited at the prospect of Boston being the very first city in the United States to get Hailo," said company co-founder and chairman Ron Zeghibe. "The support we've received from the City of Boston and from the local taxi community has been very gratifying, and we're looking forward to transforming the taxi experience for the citizens of Boston."
The startup said Hailo promises to streamline the taxi-riding experience for locals by using only licensed Boston cab drivers, and providing customers with the driver's photo, first name and rating before he or she arrives to pick you up, as well as an integrated smartphone payment system so customers can ride without having to hand over a credit card or keep cash on hand.
Because payments are pre-authorized, drivers are guaranteed their fares, Hailo officials said.
"City dwellers are always looking for ways to ease their travel burdens," said Vanessa Kafka, general manager for Hailo Boston. "Now, Bostonians are the first to be able to quickly and easily hail a cab from the comfort of their home, office, dorm room or restaurant –- never once having to step outside in the cold, rain or snow until they see on their smartphone that their taxi has arrived."
To date, Hailo has raised $20 million from several investors, including Accel Partners, Wellington Partners and Atomico. Hailo can be downloaded for free from the App Store for the iPhone and from Google Play for Android devices.
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