Thousands of local college students can now pay for taxi rides using only their student IDs, the latest digital advance to the once-gritty world of cabs.
A local provider of in-cab payment terminals — those devices that broadcast maps and ads to passengers — arranged to accept payments via university ID cards from Emerson College and Suffolk University starting last month. Student IDs are increasingly used like pre-paid campus credit cards, with parents usually on the hook for refilling the balance.
Creative Mobile Technologies, which has terminals in 1,200 out of 1,825 Boston taxis, came up with the idea in collaboration with local hackney regulators, officials said.
"One of the concerns was providing safe rides home for students," said Jason Poliner, CEO of CMT. "They want to prevent students who are low on cash after exiting a bar from making bad decisions on how to get home."
John Silveria, assistant dean of students at Suffolk, said 150 students have already used their student ID, or Ram Card, to pay for cab fare.
"It's pretty evident that our students are using it and finding it to be a good service," he said.
Despite significant resistance on the part of hardscrabble, often-underpaid cab drivers, the days of having to whip out a wad of cash to settle up a taxi fare are over.
Uber, a San Francisco-based app company, is gaining popularity in the Hub. The service allows riders to locate a cab on their mobile phone and have the charges automatically show up on their credit card. More advances are likely, with CMT embracing the notion of digital wallets and having already outfitted its credit card point-of-sale systems with near-field-communication technology that allows its devices to communicate with other nearby devices such as smartphones.
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