The charitable arm of Panera Bread Co. plans to bring one of its nonprofit, pay-what-you-want cafes to Boston.
Panera Bread Foundation's donation-based Panera Cares Community Cafe is slated to open at 3 Center Plaza next year.
The cafes' mission is to serve each person who walks through their doors "with dignity regardless of their means." That includes customers who can't pay anything.
Menus at the Panera Cares cafes are consistent with those at Panera Bread's 1,625 for-profit restaurants, but they have "suggested donation levels" in lieu of set prices, and the cafes have donation bins instead of cash registers.
Customers also have the option of donating an hour of volunteer time in the cafes in exchange for a meal as a way to "add dignity" to the experience.
Brookline resident Ron Shaich, chairman and CEO of the St. Louis-based Panera Bread, is the foundation's president. He was not available for comment.
The foundation launched its fourth Panera Cares in Chicago in June, after piloting the concept in Clayton, Mo., in 2010. "Opening a new Panera Cares community cafe brings the Panera experience with dignity to all — those who can afford it, those who need a hand up and everyone in between," Shaich said in a statement when the Chicago location opened. "The vision for the Panera Cares cafe is to use Panera's unique restaurant skills to address real societal needs and make a direct impact in communities."
The goal is for each cafe to generate sufficient donations to cover direct costs. Current revenue is about 70 percent to 75 percent of the food's retail value. An estimated 60 percent of customers leave the suggested donation, 15 percent to 20 percent leave more, and 15 percent to 20 percent leave less or nothing.
Panera spokeswoman Kate Antonacci confirmed that Panera Cares would open in early 2013 at Center Plaza, but declined to release details. "Panera and the Panera Bread Foundation are committed to raising awareness about the ever-growing problem of food insecurity in this country and providing opportunities for communities to be part of solutions," she said. "As such, Panera Cares is coming to Boston in early 2013."
Other Panera Cares Community Cafes are located in Dearborn, Mich., and Portland, Ore.
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