Imagine walking into a friend's home for dinner and getting a whiff of ... Oh, yum! What's that? Turkey, stuffing, and is that homemade pie? But when you sit down it's leftover meatloaf fresh from the microwave.
To pull the trick, all your friend needs is Yankee Candle's latest limited-edition creations Turkey & Stuffing, Cranberry Sauce and Sweet Potato Pie. Perfect for… Well, just who does want a candle that smells like America's favorite meal?
"It's for the person who doesn't cook, or the one who needs a last-minute gift, or who can't get enough of the smells of Thanksgiving," Yankee Candle PR director Karen Woods said. "These candles are fun and whimsical. They have a novelty nod to them, but we've done the market research and know they'll connect with customers."
They'll also give our troops something to be thankful for — the South Deerfield-based company will donate $1 to the USO Holiday Box Program for each candle purchased.
Yankee Candle is the Apple of scents — the industry leader with more than 150 fragrances and 500 company-owned retail stores. As Woods explains, the company does extensive research, uses focus groups and closely follows trends. While it seems like some of the candles are "out there" — earlier this year, the man candle collection included "First Down" and "Riding Mower" — there's a method to the madness.
"Men are just 10 percent of our purchasers but they're 35 percent of our users," Woods said. "Look at coffee and ice cream flavors. Who would have thought of spicy ice cream or flavored creamers 20 years ago? Like those markets, we're watching trends."
Before you disagree, put down your Dunks pumpkin white chocolate iced latte and Ben & Jerry's vanilla Greek frozen yogurt with a honey caramel swirl.
But not every Yankee Candle devotee is sold on fake food scents. Outside the company's Faneuil Hall store, Maureen Vilanova of Boston said pie was fine but turkey went "a little overboard."
"I'm not sold on all these Thanksgiving candles, they're not for me," Vilanova said, echoing a few of her fellow shoppers. Then she added, "But I always shop at Yankee Candle. I love a lot of their candles."
That's what Woods wants to hear. She knows some of the strange offerings won't appeal to everyone, but has confidence the company's customers will remain loyal to the brand. Which means once Turkey & Stuffing is gone, they may take a chance on Snowflake Cookie or Merry Marshmallow next month.
Anda sedang membaca artikel tentang
Yankee Candle creates tasty scents at its ol’ factory in Western Mass.
Dengan url
http://terakhirjaman.blogspot.com/2013/11/yankee-candle-creates-tasty-scents-at.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Yankee Candle creates tasty scents at its ol’ factory in Western Mass.
namun jangan lupa untuk meletakkan link
Yankee Candle creates tasty scents at its ol’ factory in Western Mass.
sebagai sumbernya
0 komentar:
Posting Komentar