A Boston-based alcohol delivery startup has raised $2.25 million in venture financing aimed at helping the company become the "Amazon.com for alcohol."
Drizly, started by three Boston College classmates in 2011, lets users order alcohol through an iPhone app, delivered to the front door in less than an hour. Drizly says its fastest delivery was six minutes.
"We look at Drizly as the Amazon of alcohol delivery. We don't need drones to get it to you in 30 minutes," said Nick Rellas, CEO and co-founder, adding the money will be used to expand to New York City and improve the service.
"Things are moving quite quickly," Rellas said."We've got the resources now to build out a pretty awesome team."
Drizly partners with local liquor stores for delivery, but wants to improve the alcohol-buying experience.
"You walk into a liquor store, you're scratching your head," Rellas said. Drizly, he said, is "a delightful experience from start to finish."
Drizly will be adding what Rellas calls a "recommendation engine," which will suggest different alcohol depending on what you tell the app.
"What are you having for dinner tonight? Here's a great set of red wines," Rellas said as an example. "We're not actually a store, but we can help make you a smarter consumer."
Because the actual purchase is transacted between the user and the liquor store, Drizly's prices are the same as an in-store purchase, plus a $5 delivery fee. It is up to the liquor store-employed delivery driver to check ID and verify legal drinking age, Rellas said.
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