LG throws rivals a curve

Written By Unknown on Kamis, 30 Januari 2014 | 20.25

Maybe I'm not hip enough. But I don't understand why anyone needs a smartphone with a curved screen. And I've given it a lot of thought since I received the LG G Flex — the world's first slightly flexible, subtly curved smartphone.

Give LG credit for this: When was the last time you saw a smartphone with an entirely new form factor? Manufacturers are too busy ripping off each other's designs and suing one another over patent infringement to innovate regularly. So I do appreciate that LG tried to reimagine the conventional rectangular slab design. And the company added to the Android operating system a dual-window multitasking feature that is quite convenient.

But the Flex, available for $299.99 on contract through AT&T Wireless, is flawed. The curved screen is supposed to match the contours of the side of your face, making for a more comfortable talk experience. But I have yet to find any 6-inch screen, curved or not, that doesn't require earbuds. The curve does reduce screen glare.

What's more, for a curved screen to be truly useful, it needs to be bendy. But my gripe is that the Flex isn't flexible enough. I think because it was marketed as flexible, I was hoping to snap it around my wrist like one of those bracelets from the '80s. In truth, the curve was much more subtle than I expected.

Perhaps I'm missing the allure, because product designers have long imagined flexible screens. Samsung is coming out with its own curved smartphone, the Galaxy Round, and others will likely follow. But to me, a curved screen smartphone seems like a solution looking for a problem. Yet I do see the benefit of having a curved screen in one product category: the smartwatch.

My guess is that if there's any appetite for a curvaceous piece of technology, the company that will satisfy it is Apple. The Cupertino giant is reportedly working on an iWatch, and I wouldn't be surprised if it hits shelves this summer, and by then all these curved-screen smartphones will seem, well … behind the curve.


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