CBS said it would permanently drop use of Rihanna's "Run This Town" from the opening of its "Thursday Night Football" after the singer expressed dissatisfaction on Twiter with the network's deletion of the song from last week's broadcast.
Apparently, the singer revoked CBS' license to use the tune and the network is now working on new ideas. "Beginning this Thursday, we will be moving in a different direction with some elements of our Thursday Night Football open," the network said in a statement." We will be using our newly created Thursday Night Football theme music to open our game broadcast."
CBS had originally intended to use "Run This Town" and other elements it removed last week in the wake of the public's focus on a raging controversy involving Ray Rice, the Baltimore Ravens player who was caught on film hitting his then-fiancee and now wife. CBS opted to open with a more serious consideration of current events rather than comedic and fun musical elements.
An appearance by actor Don Cheadle that had been planned for last week will be included this Thursday, and the network is considering other ideas that will hinge on current events.
© 2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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